SEO Refinement Checklist

Check URL inspection for key pages

Request indexing for new/updated pages

Review crawl errors and fix issues

Monitor impressions for target queries

Check for manual actions or security issues

Update date stamps on evergreen guides

Add new FAQ questions based on client queries

Refresh statistics and data points

Check for broken internal links

Review and update meta descriptions

Run test queries in ChatGPT (with browsing)

Check Perplexity citations for target queries

Verify robots.txt allows AI bot crawling

Test structured data in Rich Results Tool

Monitor AI prompts library engagement

Run Lighthouse audit on 5 key pages

Check Core Web Vitals in GSC

Verify sitemap.xml is up to date

Test mobile usability

Review structured data validation

Search target queries and note competitor rankings

Review competitor content updates

Check for new featured snippets opportunities

Monitor backlink opportunities